Who we are

We’re three good friends – Hanne, Rob and Erik – who decided to take our passion for nutritionally rich and delicious foods and sustainable products one step further. Pona was established upon an idea to provide something healthy: for body, mind, environment and local communities. Pona, a word in Shona, one of the main languages of Zimbabwe, means to get better, to heal. This is what we believe good quality nutrition can do.

Rob, Hanne & Erik

Rob, Hanne & Erik

Aside from our friendship, Zimbabwe is something that unites us. Rob has grown up in Zimbabwe, Erik lived there for some years as a child and Hanne has travelled there several times during the last four years. We realised there are so many superfoods, crops and plants brought to Europe from all over Asia and South America – but Southern Africa remains unexplored. We wanted to change that – in a way that would help and empower local communities.

We provide products that are ecological, Fair Trade or following those principals and only from companies, local producers or NGOs we have a personal relationship with. It’s important for us to know where the food and beauty products we sell come from. So we prefer to use smaller local providers who can guarantee a supply chain that is transparent and who pay and treat their staff fairly.